Trip down the Timeline

Trip down the Timeline

We have seen so many changes in the ways we communicate over time. Remember the time you walked all the way to an STD booth to make a call, then to your neighbor’s house to answer a call you received and then the oh-so-awesome moment when you got your very own telephone connection. Priceless. Fighting with your siblings to pick up a call, the bizarre smile that runs on the face when you heard the phone bell ring, good old days. The joy of memorizing and writing your phone numbers in dairies and looking up for numbers in the bible of phone numbers, the directory. We have done it all. Then comes the wireless revolution. Cordless phone was first of its kind, the comforts of keeping the phone right beside you and to not have run to it when it rang. What excitement was that! And then things began to change -so-fast and how! A kind of shrinking had started. Phones were getting smaller and eventually came the device that changed our lives forever, a MOBILE phone. You could carry it everywhere, talk to anybody, anytime. It was true revolution, the concept of amalgamation of a camera, video recorder, music player into one, just made things so easy, so handy and addictive. And almost exactly at the same time or even a little earlier maybe, and on an almost similar media something huge was getting ready to blow our minds off, The INTERNET. The concept of sending a message across oceans with just the press of a button, the concept of eliminating the existence of a postman, the concept...
Are you Advertising the right way?

Are you Advertising the right way?

Business without advertising is like aiming to shoot in the dark. What’s the point really? And shooting in different directions is again only a waste, of your bullets. What I am actually trying to tell is that advertising is not enough; advertising at the right place, at the right time is what can change the fate of your business or brand. When a girl walks into a washroom in a mall and finds the advertisement of a pocket friendly, space saving sanitary napkin brand, there are chances that she would go for that brand to put it in her bag or pocket rather than the regular her ones. Now that is what I call effective advertising. It’s reaching the right consumers at the right place and exactly at the right time. How many of us really care to check the brochures, flyers or pamphlets that are given to us on the road by random people? Accept it or no most of us, take them, dump it in the bag and use it as a tissue later. Similarly we turn a blind eye to the brand or the product when the presentation takes over. I mean, like seriously, I found the song and concept of the advertisement ‘bande ache hain’ so engaging and awesome, that I cannot even recollect if it is a bank or some investment firm. And when I looked up for the ad on youtube I typed in bande ache hain. Oh I still don’t remember, what is a bank? Huh? When your favorite actor uses a particular brand of t-shirt you would certainly insist on owning...